2025 MEN’S FINAL FOUR | COCA-COLA HOSPITALITY
In 2025, the San Antonio Final Four was infused with the culture, history, and artwork of the city itself. I designed the Coca-Cola take-over of the Canopy hotel, adapting one of its own southwestern tile patterns to include nods to basketball and Coca-Cola. Guests first encountered oversized graphics on the outside of the hotel, only to come inside to find the look being carried through the rest of the site from welcome signage, to elevator and wall decor, down to tiny details like restaurant menus.
