COCA-COLA GLOBAL MARKETING MEETING

In 2025, the San Antonio Final Four was infused with the culture, history, and artwork of the city itself. I designed the Coca-Cola take-over of the Canopy hotel, adapting one of it's own southwestern tile patterns to include nods to basketball and Coca-Cola. Guests first encountered oversized graphics on the outside of the hotel, only to come in to find the look carry through the rest of the hotel in welcome signage, on elevators, walls and even restaurant menus.

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