SPRITE + TEA
When the trend of adding Iced Tea to Sprite went viral, Sprite decided to develop their own pre-made version: Sprite+Tea. With a new product comes a new look and new creative guidelines that must abide by the rules of the existing the Sprite realm.
I designed a wide variety of point of sale pieces and mockups for clients and vendors, as well as a Creative Playbook that outlined all necessary design guidelines for creating new pieces and printing existing ones.
